A电工品牌营销沟通会企业培训议手记.doc
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A电工品牌营销沟通会企业培训议手记
The A electrical brand consulting services in a communication notes, some sensitive information involved in this paper has done to address hidden.
Hello everyone! From everyone's speech, mentioned sales and price problems are more, and now here and everyone exchange my views:
First, the brand positioning determines the product price
From our brand so far is still an emerging brand echelon, simply from the price point of view, our position is grades under the brand belongs to, but in order to bring greater benefits impetus to dealers, so we left the 2/3 strong profit space for our distribution channel members. Let them form a larger driving force to push our products. But in terms of the final transaction price, we may have higher retail prices than the mid-range brands in the market, so on the surface our brand positioning is higher than theirs. But from the company's point of view, it is much lower than other middle grade brands, not even inferior brands. Why not lower grade brands? Mainly the cost problem, low grade brand marketing cost is low, raw material cost is low, management cost is low. Enterprises rely on profits to survive and develop. Without profits, the existence of an enterprise is meaningless. There is no such enterprise in the world.
Two, brand positioning and personal interests of marketing personnel
We can see from an indisputable fact
The A electrical brand consulting services in a communication notes, some sensitive information involved in this paper has done to address hidden.
Hello everyone! From everyone's speech, mentioned sales and price problems are more, and now here and everyone exchange my views:
First, the brand positioning determines the product price
From our brand so far is still an emerging brand echelon, simply from the price point of view, our position is grades under the brand belongs to, but in order to bring greater benefits impetus to dealers, so we left the 2/3 strong profit space for our distribution channel members. Let them form a larger driving force to push our products. But in terms of the final transaction price, we may have higher retail prices than the mid-range brands in the market, so on the surface our brand positioning is higher than theirs. But from the company's point of view, it is much lower than other middle grade brands, not even inferior brands. Why not lower grade brands? Mainly the cost problem, low grade brand marketing cost is low, raw material cost is low, management cost is low. Enterprises rely on profits to survive and develop. Without profits, the existence of an enterprise is meaningless. There is no such enterprise in the world.
Two, brand positioning and personal interests of marketing personnel
We can see from an indisputable fact
A电工品牌营销沟通会企业培训议手记
