XX企业文化建设英文.docx

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Report
Introduction
Inanycompanieshasitsownculture.Somecultureisstrong,otherscultureisweak.Nomatter
thecultureisstrongorweakthatwillimpactonthedevelopmentofenterprises.Therefore,
enterprisesshouldalsotakeeffectivemeasurestomaintainthecorporateculture.Wegmanisa
grocerystore.Hehasastrongcorporateculture,butalsoaffecttheiremployeesfollowtheWegman's
culture.
1.StrongandWeakCulture
1.1DefinitionofStrongandWeakculture
Anorganizationmustbecomposedofbothavarietyofcultural.Sowecandividetheseinto
strongandweakculture,accordingtodifferentattributesofcultures.
StrongCulture
isthe
keyvaluesare
strongly
heldandwidely
recognized
cultural
organizations
bythe
public.
Strong
Culture
will
restrict
amanager's
decision-making
related
to
choice
of
all
managementfunctions.
Itdetermines
whatpeopleshould
door
not
doanything.
Organizations
havestrong
cultures
have
avery
clear
recognition
ofthe
value.
Strong
cultural
impact
for
the
employee's
behavior,and
reduce
staff
turnover
havemoredirect
contact.
Onthecontrary,
(Philip
Kotler
&GaryArmstrong,
[M]2010
WeakCulture
isthekeyvaluesthatcannotbewidelyacceptedandstrongly
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insist
culturalorganizations.
In
astrongculture,
theorganization's
core
values
are
bothstrongly
held
andwidely
shared.
Themorememberswhoacceptthecorevalueandthegreatertheircommitmenttothosevalueis,
thestrongercultureis.Consistentwiththisdefinition,astrongculturewillhaveagreat
influenceonthebehaviorofitsemployeesbecausethehighdegreeofsharingandintensity
createsatmosphereofhighbehaviorcontrol.
1.2ThecultureofWegman
CharacterizeWegman'scultureisaStrongCulture.Strongcultureforthegreaterimpactof
employeebehavior,andreducestaffturnoverhaveamoredirectrelationship.Aspecialresult
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ofastrongcultureshouldbeloweremployeeturnover.(Robbins,S.P.andCoul